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Categories: Books

Introduction to the “48 Laws of Power”

 

Robert Greene’s 48 Laws of Power give only one way of looking at power but certainly not the only way to look at power. When you truly understand power it is possible to use it without evil intent. Those who think power can only be used by evil people for evil purposes are misinformed. In fact, power is a good thing and can be used for good purposes.

In order to use power properly, you have to understand what power actually means.

Power is typically defined as the ability to do something or to act in a certain way. It is also defined as the ability to direct or influence the behavior of others or how events take place. As this definition shows, power itself is neither positive nor negative. It is simply a noun, a state of being. Power can be used for a myriad of things and in more ways that can be counted. One interesting thing about power is that it is something every entrepreneur owner possesses. What separates powerful entrepreneurs from others is that powerful entrepreneurs know they possess power and use it to help their businesses reach their objectives. The smartest and best of the powerful entrepreneurs use their power without evil intent.

Power, simple everyday power is what enables you to:

  • get a better price on goods when you negotiate
  • have your company’s products and services showcased before those of a competitor
  • recruit, hire and retain better employees
  • work towards better quality clients for your business

 

This list is of course not all-inclusive. It is provided to show good uses all businesses can have for power.

Entrepreneurs should seek out ways to become stronger and more powerful. One reason for this is that neither life nor business happen in a vacuum. Things get done, things happen and business moves on. People whether they be your customers, your employees or your competitors all do things all day long, every day. If you want people to select your business as their place of employment you need to learn how to use power in order to attract them. If you want people to spend their dollars at your business and not another, you must use power to attract them and their dollars. If you want your competitors to respect you in the marketplace, you must use power to position yourself as a company that should be taken seriously in your industry.

 

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When it comes to the types of power an entrepreneur possesses, there are several forms of power that exist. These include:

  • the power of the vote
  • the power of money earned and spent
  • numbers

 

Entrepreneurs are people and thus have the power to vote for elected officials. This is a tremendous power because this power determines helps determine the laws, regulations, and policies that govern how a business is permitted to operate. The power to vote impacts the decision on taxes which of course impacts earnings, profits,, and income for entrepreneurs and their employees. All this means that the power of the vote is a power that must be recognized, appreciated and used at every opportunity possible.

The income an entrepreneur has is a form of power. The more income an entrepreneur has and the more money a business is able to place into the economic stream, the more power and influence both the entrepreneur and her business may have. It is not only the money the entrepreneur generates in sales that should be considered. Each employee that comes to work at a 9 am to 5 pm job needs transportation, lunch, clothing and related items in order to come to work each day. This is money that is poured into the economy. All of this money is power.

 

 

Yet another form of power entrepreneurs have is the power of numbers. When a business is the biggest employer in an area, town, state or country, that business has influence. There is influence because the area where the business is located will not want to lose the jobs, taxes and incidental spending done by the business. A business with large numbers of employees is able to influence the activity in the community where it is located. Even if you are an entrepreneur who does not have a lot of employees, look at your influence. A blogger for instance, may have very few employees, but she may have a great deal of influence in the number of readers she is able to influence with her words, offerings, and ideas. The power of numbers is a power entrepreneurs must respect and learn to use properly.

 

Robert Greene’s 48 Laws of Power represents one view of power, not the only view

 

My first encounter with the book was seeing it on the bookshelf at the home of a family friend. I borrowed the book and as I read it, I got a look at power that I did not like and thought taught people how to harm and victimize others. This particular friend and I were engaged in business activities together. Over the course of the business relationship, the friend engaged in several courses of behavior that I found to be distasteful and some I found offensive, hurtful and borderline evil. As I sat down and looked through the table of contents I saw that there were some laws with which I could easily agree. At the same time, I saw some laws that I just could not accept. I was deeply troubled when I saw a few of the rules were just the offensive, hurtful and borderline evil behavior that my friend had carried out against me. It saddened me to see that what I thought was bad, but unintentional behavior on the part of my friend was actually a well thought out plan and course of action.

 

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Janeane Davis

View Comments

  • I’m still concerned how these laws are going to hurt small content providers. There are some interesting issues that arise in terms of compliance that could make blogging far more complicated.Dental Negligence

  • A good family lawyer is to make sure that you get your fair share of the assets. When the marriage ends it will be necessary to divide the assets, this inevitably results in disagreements. In addition, most cases will also require the payment of alimony to one of the parties. This makes coming up with a settlement even more problematic. The only way that you are going to make sure that you get your fair share is if you have a lawyer who is able to protect your rights and ensure that you get a reasonable judgment.Innovator Visa UK

  • Hello! My passion for law stems from a desire to help others overcome the sense of loss and alienation. I want to work in criminal law, because I want to you know that you can always find a safe place, and especially to tell you that you undeniably and unconditionally loved.

  • Very informative. I just have to figure out what my talents are, sometimes I think I know and I doubt myself!

  • Eeyikes to the end of the post. I'm sorry you had to experience it, but maybe it was good that you came across the book.

    • It was sad to have that experience with a friend. But, as you said, it is good I came across the book and have learned some new techniques to exercise my own power and to fight against improper exercises of power from others.

  • I definitely don't embrace my power. I am shy, insecure and introverted. This is something I'm really trying to work on in 2016!

    • You can still exercise power even if you are shy and introverted. You will not be loud and boisterous in word or deed, but you can be determined, stubborn and persistent in reaching your goals. That is power as well.

  • I want to do some growing in my own freelance stuff this year so this is timely for me. I want to feel empowered to get it done!

    • Start claiming the power you have. You have the talent and desire to grow your business I wish you every success as you move ahead.

  • This looks like a great series to work more on empowering yourself and understanding business from a different angle.

    • Thanks. I am looking forward to writing it and to exploring the idea of power over the course of the next 48 weeks.

  • It's so true that power is not necessarily what you would think it is. So important to be powerful in your own business - and your own life.

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Janeane Davis

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