Last night was the season seven premiere of the hit AMC television show, “The Walking Dead.” Social media and perhaps the world is now full of shocked, sad and disappointed fans. Entrepreneurs be encouraged because there were lessons for you in the show.
1. I have not watched this week’s episode so there will be no spoilers.
2. I am a fan of the show.
As many people do, I flipped through my timeline on Facebook, Twitter and Google+ before going to sleep last night. It was full of people reacting to whatever happened on “The Walking Dead” aka #TWD. People were shocked, surprised and some were angry. I was intrigued by these reactions. It has been quite a few months between last season’s finale and this season’s opening episode. This means for months, people have been trying to figure out the riddle of what happened.
Cliffhangers by their nature cause people to talk, to wonder, to speculate. They are the embodiment of the old saying “leave them wanting more.” That idea is not just for show business. In fact, it is an idea you should use for your business.
1. Give people a good product.
No matter what you sell or provide your customers, make it a good quality product. Do not provide a crappy product and then get an attitude when no one wants it. If you want customers, give them something good they will be happy to purchase from you.
2. Make dealing with your business a pleasure so that customers want to do it again and again.
Even if you sell a product or service that people absolutely cannot live without, provide it with a smile. Customers deserve good service, so provide that.
3. Exceed expectations – go above and beyond so that customers are always amazed at what you have to offer.
When you under promise and over deliver, customers are satisfied and are more likely to remain customers and refer others.
4. Never stop trying to surprise and delight your customers.
Do not take your customers for granted. Never think that just because you have followed the principles listed above that customers will stay with you forever. Always look for new and interesting ways to surprise and delight them.
Old dogs and business owners can learn new tricks. You can also learn them from surprising places like the television show, “The Walking Dead.”
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