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Categories: Entrepreneur

Begin with Customer Service in Mind


Customer service must be a primary consideration for your business. I am sure you have heard the expression “love makes the world go ’round.” Well, customer service is the way you show love and appreciation for your customers. You must make customer service a priority in order for your business to be a success.

Start your business with customer service in mind. In his best-selling book about habits of effective people, Steven Covey advises people to begin with the end in mind. When it comes to your business, you should begin with customer service in mind. Customers are the people who purchase your products and services. It doesn’t matter if you are a doctor, lawyer, teacher, hair stylist, blogger or lifestyle coach. No matter what you sell, customers are the people who want what you have to offer and are willing to pay to get it. Customers are what keep your business in business. That means they are important and should always be on your mind just like the product or services you sell.


Read More: Customer Service Matters – Make Yours Good


When you think about your customers and are planning your customer service experience, think about your typical customer. What does she look like? Where does she work? What is important to her? Why does she come to you rather than any of a dozen of your competitors? You must have a clear understanding of why your customers choose you. Think of it like an elevator speech. In 30 seconds you should be able to tell anyone within earshot what you do and why you do it. Here is mine:


I believe that every working mom can succeed and be happy with the right encouragement, inspiration and motivation. That is why I created the blog Janeane’s World and why I work every day to create resources designed to encourage, inspire and motivate women to be their best at home and work.



When you hear or read that statement, you automatically know what I believe in and why I do what I do. Customers know that I believe they can succeed and be happy. Customers know that I spend my days creating things that will help them to be happier and more successful. That statement shows the value I have for customers and it shows why customers come to me.

Read More: Will Your Elevator Pitch Take You to the Top


 I am offering customers. In my work as a writer and as a consultant for business owners, I must provide quality resources and do it in a timely manner. The ebooks, webinars, and e-courses I provide must be:

  • relevant for my customers
  • of good quality
  • in a format that my customers can access with ease and comfort
  • things that meet or exceed expectations


All of these things are part of the customer service experience. In doing my work, it is not enough for me to be creative and prolific. I will not succeed in business if I do not think of my customers in each thing I create. I must consider why customers want my offerings, how they will use them and how to best deliver them. This is customer service. Customer service starts with getting customers “in the door.” There is more to customer service than making customers happy after they are upset about something. Real customer service, good customer service encompasses all areas of customer interactions with you, your company and your products and services. In all you do with your business, keep customer service in mind.

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Janeane Davis

View Comments

  • It is SO sad to me how many businesses - big and small - have no customer service anymore. I think it is largely because employees don't feel invested to where they work. You have the best elevator pitch! And after hearing it out loud in person, you can just tell you believe in yourself and your business!!

  • I wish more companies focused on quality customer service! It is so important! I feel like customer service has definitely gone down hill.

  • Customer service is EVERYTHING- it is your word of mouth reputation- it is the face of your company and if you create your business strategy with that as the focus you can go a long way in keeping your customer base happy and in your corner. LOVE this post!

  • This is all so true! Customer service can make or break an experience for me!

  • Customer service is so important, I feel like so many times the customer gets left behind for another goal that simply doesn't matter as much as the people who keep our companies going.

  • Yes! Slow clap. Customer service is so important and I'll often switch businesses when they have poor customer service.

  • So many people forget about customer service, but it's key. Reality is, without good customer service, you won't be much of a business.

  • Customer service makes a huge difference to me and who I give my business to. If I like a business for their service, I'll often pay more just because I trust them.

  • Customer service has gone downhill in recent years. However, I try to get in their shoes and remember how it felt, sometimes, to be on the other side.

  • I was in customer service for 12 years so I'm all about this! It's always important to maintain and build relationships with your customers: upkeep positive experiences so that your business consistently stays in good shape.

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