Entrepreneur, even if your business is small, it’s a business, so run it like a business. Often small business owners forget that they are business owners and have many of the same obligations and responsibilities of larger businesses. This is important to remember when dealing with employees, vendors, and customers.
Sometimes, small business owners have Napoleon complexes. “Napoleon complex” is the term typically used to describe a behavior in people of short stature. It is characterized by overly aggressive or domineering social behavior, and carries the implication that such behavior is compensatory for the subject’s stature. This happens with entrepreneurs who think their businesses are somehow less important, less real or less valuable as business entities because they are small businesses. These entrepreneurs think that no matter what, they can never compete with larger companies and therefore they shouldn’t try.
What entrepreneurs who have Napoleon complexes forget or perhaps they never knew is that it is not the size of the business that matters to customers and employees. Employees want to work for companies that respect them, pay them in a timely matter and treat them fairly and equitably in the workplace. Customers want to be treated as if the company from whom they are purchasing products or services appreciate the business. Neither of these items has anything to do with the size of the company.
This means as an entrepreneur who owns a small business, you have an opportunity to reach customers and provide them with high-quality good service that will encourage loyalty and repeat business. Never disparage the size of your business. Instead, emphasize the features, advantages, and benefits your business brings to the marketplace. Then do the work to deliver those features, advantages, and benefits to all who come in contact with your business. It is your hard work, smart work and dedication to solving customer problems and meeting their needs that will help your business grown and survive over the course of time. Keep in mind that small businesses like yours are the heart and soul of economies all around the world.
It has been said that being an entrepreneur is a lot like juggling ten balls at a time while walking on water and dodging fire. In other words, there is always something to do. Often it seems that there is more to do than there are hours in the day. That often causes entrepreneurs to take shortcuts and look for easy ways out. It is tempting to take shortcuts and do a sloppy partial job, rather than taking the time to do things correctly the first time around. Do not fall for that temptation. Take the time to do things the right way the first time around. A wise man once asked, “If you don’t have time to do it correctly now, when will you have time to do it again?”
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