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This blog is full of articles where I have written about the importance of business owners getting involved with social media and with looking for new sales techniques before they are needed. Those things are all important. It is equally important to keep up with new practices in the industry. In order to succeed in business and to remain successful, it is important not to rest on one’s laurels but instead to continually look for ways to improve, do better and increase sales.
Business owners who work in law, medicine, pharmaceuticals and similar fields constantly pay attention to the latest developments in their fields. These business owners watch what is going on in their industries. They know who the new players are, what the new products are, what new regulations are going to impact their bottom line. This is how every business owner should be. It is important that you take time out on a regular basis and devote time specifically to finding out what is going on in your industry. How much time and how often is up to you. But, at a minimum, you must devote at one hour per month every month.
When researching and studying trends in your industry here are a few ways to get the information you need:
* set up a Google alert to send you regular reports on anything on the web related to your industry
* subscribe to e-newsletters for your industry
* join LinkedIn and Facebook groups related to your industry
These methods will allow you to do reading and research online all at one time that is convenient to you. Some other methods for keeping up with what is going on in your industry include:
* join the local chamber of commerce
* join industry associations
* follow lobbying groups for your industry
These methods will keep you up to date with key players in your industry and with the newest happenings in your area and across the nation. Whatever method you choose, it is important to do research and keep up to date with things that are going on with your industry. In order to be successful, you must look towards the future and not rest on past successes.
So, the question for you this thrilling day is, what are you doing to keep up to date with what is going on in your industry?