Tomorrow is election day all across the United states and there are lessons for entrepreneurs in the entire election process. This article is not about the political candidates. It is not set up to tell you who to vote for or why. Instead, this article is to tell you what entrepreneurs can learn from the presidential election.
In many ways, a presidential campaign is similar to running a business. There is a plan, a goal and many steps along the way. Successful entrepreneurs can learn something from almost any situation. Here are four lessons entrepreneurs can learn from the presidential election:
- Business is a marathon made up of many sprints
- You must always keep your eyes on the big target.
- You don’t have to do it alone.
- Reputation matters and you create yours.
Business is a marathon made up of many sprints.
Running a business is similar to running sprint races. It is also similar to running a marathon. In business there are always things to that must get done immediately. At times there are almost impossible deadlines that must be met. Those types of projects happen over and over again. A project that must be completed in two days is followed up by a project that must be completed in 24 hours which is followed by another that must be completed in 2 hours. Things like this go on and on and on. These sprints are never-ending when it comes to a business. At the same time, there are things in running your business that are constant or long-term. These projects are an important part of the business and you must work on them each day for months and months and sometimes years at a time. Those are the marathon activities for your business. Never forget that you must be a sprinter and a marathoner if you want to succeed in business.
You must always keep your eyes on the big target.
Entrepreneurs often have a million things going on at one time. Sometimes while concentrating on critical and urgent projects an entrepreneur can lose focus on the big picture for the business. This happens when smaller but important things come up and entrepreneurs get so busy working on them that they forget to do the work they want to do on big picture items. No matter how many important, urgent and critical things come up, an entrepreneur must be careful to always keep her eyes on the big target she has set for herself.
You don’t have to do it alone.
Entrepreneurs, especially solopreneurs must be mindful of the fact that they don’t have to do it all alone. Even if you filling every position at your company, you still do not have to do it all alone. Find a team of people to help you. The team members can be other solopreneurs, accountability partners, members of a social media networking group or even former co-workers. It is important to develop a network to help you so that you can peer review ideas, get objective opinions on plans. Do not try to do it all alone. There is no point to being able to say you did it all alone if it makes it harder to do the job or it takes longer than is necessary. Instead, use the power of teams to help you reach your business goals.
Reputation matters and you create yours.
Often in business, all you have is your reputation. When your business is new or small, you do not have a large advertising budget. What you will have to convince prospects to become customers is your reputation. Once your business is established, if something goes horribly wrong and your business gets a batch of bad publicity, it is your reputation, personally and professionally, that will help you restore your good name and keep your business from going under. In add you do, even in your personal life, be mindful of the fact that you have a business and that your business reputation will follow you ever you go. Take time to do things that will help not hurt your reputation. Dollars and your business depend upon it.
Entrepreneurs must always keep in mind the fact that that there is always something to learn. No matter what situations you encounter and no matter where you find yourself, look for things that will help you be better at your business. Always look for opportunities to learn.