The phrase elevator pitch is a common one. Almost every businesswoman has heard the expression. Many have attempted to create elevator pitches of their own. Most often, the phrase elevator pitch is used to refer to a very short sales presentation, one that is short enough to be made during an elevator ride. The purpose of the elevator pitch is to let others know who you are and what you stand for quickly and easily. When done well, the elevator pitch rolls off the tongue easily and sounds like a conversation and not a prepared speech.