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Categories: Entrepreneur

Take the Mystery Out of Why Your Customers Choose You

 

It is thrilling to know you can take the mystery out of why your customers choose you. One thing that every business enterprise, whether for profit or non-profit, has in common is customers. If there are people who want to take what you have to offer, you have customers. They may go by a variety of names, for example:

  • Lawyers call them clients
  • Bloggers call them readers
  • Doctors call them patients
  • Schools call them students
  • Libraries call them patrons
No matter what you call them, if they want what you have to offer, that makes them customers. Most business enterprises want to either increase the number of customers they serve or maintain their current customer base. An important part of increasing customers or maintaining customers is finding out why customers select you. After all, for the most part, your customers could go anywhere, but they have chosen to come to you.
There are a great number of ways to take the mystery out of why your customers choose you.
These ways include:
  • Customer surveys, both formal and informal
  • Analysis of customer buying habits
  • Statistical analysis
  • Industry research

 

Customer surveys  – one of the easiest ways to find out why your customers choose you is to simply ask them. This method is known as a customer survey and can be formal or informal in nature. With formal surveys, customers are called or sent survey forms to complete and return to your business. These surveys can be professionally prepared or done in-house via things programs like Survey Monkey. Informal surveys involve simply asking customers at the beginning or end of a transaction why they chose your business over all others.

Analysis of buying habits  – this means you look at what your customer buy and when they buy it. When you sell products, this is easy to see. You look at what leaves the shelves and what stays. When you sell services, what services do your customers ask you to perform? If you are a blogger, what kinds of articles are your readers reading, what links are they clicking on when they visit your blog. For a school, what classes are students requesting and which classes lack students?

Statistical Analysis – this method involves looking at your numbers. Now, this means you must pay attention to the numbers for your business operations.What brings cash in the door. When do you make money? What causes an increase in customers?  If you have not been convinced before now to keep track of important numbers relating to your business, perhaps the desire to keep or increase customers will give you the push you need to get on top of your numbers.

Photo Credit: Janeane Davis,
Industry Research – if you do not have surveys, research of your own or numbers to find out why your customers are your customers, do some industry research. Almost every industry has a list of numbers somewhere detailing who buys what, when and why. Information about customers in your industry can help you understand customers in your business. Keep in mind that you can start your customer retention or increase efforts with industry research while building a research database of your own.Do not operate your business wondering why your customers/clients/patients/students/readers come to you. Take time to find out why. When you know why people come to you instead of your competitors you will know how to make them happier. As a result will be able to do a better job at whatever it is that you do. In other words, knowing what makes your customers happy will make you happy.
In conclusion, it is thrilling to know you can take the mystery out of why your customers choose you. So, the question for you this thrilling day is, what are you going to do to figure out why your customers choose you?
Janeane Davis

View Comments

  • This is good info. I did not know that library users are called patrons.

  • I do think you also meant, Libraries call them Patrons. :) Anyway, I do agree that it is a smart business sense when you focus on figuring out the reason why customers chose you so you can further improve your business. Awesome article and very helpful.

    • Thanks for the correction. All my library users and librarian friends have told me about this error, thanks for your patience. They are now patrons. lol

  • This is absolutely true, thanks for the interesting tip on why customers chooses their company, at least i could apply that towards my blogging.

  • Thanks for this. It's really very interesting why customers choose you. It's a way of knowing how to keep them on your side too.

  • excellent post I always learn something new

  • Excellent post!
    I think you meant libraries call them patrons!

  • We recently worked really hard on our corporate site and it was interesting to see what was drawing our customer base. Interesting. Libraries call them borrowers.

    • Thanks, I meant to say librarians call them patrons as my librarian friends have told me!

  • Thank you for the breakdown! That's helpful.

    I agree that if a person takes the time to find out "why" their customer chose them instead of the competitor, you will know how to make them happier and keep them as a regular customer.

    Amen to that! That is just smart business sense!

    Thanks again for the great article and healthy blessings,
    Gena :)

  • Libraries call them patients? Oppps, got a little bit lost hahaha.

    Or if your customer chose not to come back to you, you might want to know why as well.

    • Thanks for the correction on the library, I meant patrons.

  • We call them patrons although "patient' can be applicable when you are waiting on a book!
    Today I think I am going to stick to the funny and go from there.

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