It is thrilling to know you can take the mystery out of why your customers choose you. One thing that every business enterprise, whether for profit or non-profit, has in common is customers. If there are people who want to take what you have to offer, you have customers. They may go by a variety of names, for example:
- Lawyers call them clients
- Bloggers call them readers
- Doctors call them patients
- Schools call them students
- Libraries call them patrons
- Customer surveys, both formal and informal
- Analysis of customer buying habits
- Statistical analysis
- Industry research
Customer surveys – one of the easiest ways to find out why your customers choose you is to simply ask them. This method is known as a customer survey and can be formal or informal in nature. With formal surveys, customers are called or sent survey forms to complete and return to your business. These surveys can be professionally prepared or done in-house via things programs like Survey Monkey. Informal surveys involve simply asking customers at the beginning or end of a transaction why they chose your business over all others.
Analysis of buying habits – this means you look at what your customer buy and when they buy it. When you sell products, this is easy to see. You look at what leaves the shelves and what stays. When you sell services, what services do your customers ask you to perform? If you are a blogger, what kinds of articles are your readers reading, what links are they clicking on when they visit your blog. For a school, what classes are students requesting and which classes lack students?
Statistical Analysis – this method involves looking at your numbers. Now, this means you must pay attention to the numbers for your business operations.What brings cash in the door. When do you make money? What causes an increase in customers? If you have not been convinced before now to keep track of important numbers relating to your business, perhaps the desire to keep or increase customers will give you the push you need to get on top of your numbers.