Edited by Janeane Davis to add: No matter what type of business you own or work for, politics matters. The people we elect to govern our nation determine what laws we must follow, the standards our products and services must meet, how we interact with our employees and the amount of taxes we will be required to pay. You must pay attention to politics and political candidates as part of running your business in a strategic manner. This article highlights the slogans of current candidates. Check them out and see which ones if any are in your best interests, both personally and as a business owner or employee.

Posted by Palmer Gibbs

Ask any media manager or branding expert, and they will likely all agree — coming up with a good slogan is crucial to any campaign.

It holds true in the high-wire world of political campaigning, where a candidate’s slogan should compel people to volunteer their time, donate their money and ultimately cast their vote. Heck, Donald Trump digs his slogan so much that every single piece of clothing for sale on his campaign site sports the full catchphrase.

Some candidates opt to make their slogan a play on their name, while others rely on a full phrase or two to get their point across. With such a crowded field this cycle, InsideGov takes a look at the campaign slogans of the 21 declared presidential candidates. Candidates are listed alphabetically by their last name.

#21. Jeb Bush, Republican

Campaign Slogan: Jeb!

Aside from Hillary Clinton, Jeb Bush may have the best-known surname of the presidential candidates, which might explain why he opted to go with just his first name for his campaign. The former Florida governor is son of and brother to two previous presidents (George H.W. Bush and George W. Bush, respectively) and, in case you haven’t heard, the Republican Party is just not that into establishment candidates.

To hear Jeb (or, rather, Jeb!) explain it to Stephen Colbert, though, the exclamation point “connotes excitement.” Related: The super PAC supporting Bush is called Right to Rise, a phrase the candidate employs on the campaign trail and during debates, but isn’t officially his slogan.

#20. Ben Carson, Republican

Campaign Slogan: Heal + Inspire + Revive

The retired pediatric neurosurgeon leans heavily on his background in medicine for his presidential campaign slogan, Heal + Inspire + Revive. But it seems to be working for Ben Carson, who polls at a firm second place behind Donald Trump.

#19. Lincoln Chafee, Democrat

Campaign Slogan: Fresh Ideas for America

With a grabby, unique name like Lincoln Chafee, we are kind of surprised that this campaign didn’t go the Jeb Bush route and employ “Lincoln!” as its campaign slogan. A Republican turned Independent turned Democrat, Chafee has logged years as a U.S. senator and Rhode Island’s governor, and boasts that he has had no scandals during his political career.

#18. Chris Christie, Republican

Campaign Slogan: Telling it Like it Is

Gov. Chris Christie’s campaign slogan, much like the candidate himself, needs little unpacking. The New Jersey Republican doesn’t hold back, whether he’s telling a heckler to “sit down and shut up” or suggesting a young woman clean out her ears at a New Hampshire town hall because she supposedly misquoted him about climate change (she didn’t).

#17. Hillary Clinton, Democrat

Campaign Slogan: Hillary for America

In 2008, during her first run for president, Hillary Clinton went the exclamation point route with her “Solutions for America!” slogan. This go-around, the former Secretary of State chose “Hillary for America,” which makes sense when you think about her well-known status in American politics (when it comes to Democrats named Hillary, there’s really only one). But it is interesting that her campaign didn’t utilize her last name, which she shares with one of the more popular presidents in the last 30 years.

#16. Ted Cruz, Republican

Campaign Slogan: Reigniting the Promise of America

Sen. Ted Cruz has got his brand consistency covered. The Texan’s logo is a red, white and blue flame, and his slogan (“Reigniting the Promise of America”) maintains the fire theme. It all makes sense, when you think about it: Cruz has made a name for himself as a fiery, no-holds-barred member of the often staid Senate.

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