It is thrilling to recognize all the way social media networks can benefit your business and start using them. Once upon a time, when a business owner wanted publicity for her business, she created a press release and sent it to the local newspaper or television news station. If the press release was sufficiently interesting and newsworthy, the information it contained would be released to the public. If the information was not deemed sufficiently interesting and newsworthy, it would not be released. The entrepreneur could influence, but not control the message released to the world.
Today, business owners have things much easier when it comes to getting attention for their businesses. Thanks to the power of social media networks, entrepreneurs now have the power to control what message Is released and when it is released. This provides a great deal of flexibility and many interesting options. Social media networking has many options. It seems that almost every day there is a new and exciting social media/networking on the scene. Some of these last and grow. Other are literally here today and gone tomorrow. This article will deal only with the following social media/networks:
Facebook: Entrepreneurs are setting up Facebook accounts in order to communicate and interact with current or potential customers. Instead of collecting and interacting with friends, business owners are able to cultivate relationships with fans. Increasingly entrepreneurs are using Facebook to carry out contests in addition to offering coupons and special offers. Click here to check out the Facebook business page for James, Davis and Associates, my company that publishes Janeane’s World.
Instagram – is a photo-heavy social media networking site that allow users to share photos and comments about the photos with followers. The addition of video to the Instagram service offering menu a few month ago offered more options to users. Another interesting recent development with Instagram is targeted distribution called “Instagram Direct” which allows send photos and video directly to select persons. Click here to check out my personal instagram account.
Pinterest: Is basically an electronic bulletin board. It is the site where people go planning to spend five minutes and end up spending two hours. Users create boards aka files designed to keep related pins or photos together. Thee board and pins are then followed or liked by other users. These pins are a way to share new products, ideas and information with current and potential customers. Click here to check out my Pinterest Boards.
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Twitter : allow users to send short (140 characters or less) messages that are read by followers. An interesting phenomenon that has developed is that customers often use Twitter to deal with customer service issues rather than calling a company on the telephone. Some larger companies have gotten a good reputation with customers by responding two Twitter complaints in 15 minutes or less. Entrepreneurs can use Twitter to keep customers informed and to interact with customers. click here to check out the Twitter account of James, Davis and Associates the company that publishes Janeane’ World.
If your business is not yet using social media to share its message with the world, let today be the day you start. Pick one of the social media networking sites listed here and start crafting the appearance your business gives the world.
In conclusion, it is thrilling to recognize the ways social media networks can benefit your business and start using them. So, the question for you this thrilling day is, how are you going to use social media to help your business efforts?