Once you have gone from question to hypotheses to research to experiment to analysis, it is time for your conclusion. You are now prepared to make a well-informed, thoughtful, and good decision.
Life requires you to make decisions faster than ever before; do it with the data you need.
All too often when it is time to make decisions, people are reluctant to do research. This reluctance leads them to skimp on the research and as a result, make poor decisions. Once upon a time, research had to be done at the local library, newspaper morgue, or some similar place. Today we have the advantage of not only the internet, but also smartphones, tablets, and laptop devices. This means that in our pockets, homes, and offices we have the resources we need in order to conduct all kinds of research. Blogs, newspapers, magazines, and books are all available via electronic research available in the palms of our hands. Take advantage of this wonder of modern technology and use it to do the research you need to make the decisions you need to make.
If there is an area where you need to make decisions on a regular basis consider setting up Google alerts. This is a free service that allows you to tell Google’s search bots to scour the internet to bring you information on your topics of choice. This is a way of getting current information delivered to you as soon as it is available. Think of this as doing research all the time. This will help you make better decisions because the research you need will be in your brain rather than you having to search for it.
One final note on research – set a limit. It is tempting to put off making decisions by saying that you do not have sufficient information to make a decision. Sometimes it is tempting to do research until the facts, figures, and ideas are coming out of your ears. Do not fall for it. Set a limit in terms of the amount of time you will spend doing research and the amount of research you will get. By setting research limits in the beginning, you can feel confident in stopping research at a certain point and moving to the next step in the decision-making process.
When it comes to life and your business, there are decisions to be made. Use the scientific method to help you decide which course of action to take. So, the question for you this terrific day is, what is the next decision you need to make?
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